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Research Brief

Netflix

netflix.com
77ICP
Entertainment / StreamingLos Gatos, CAFounded 1997
77
ICP Score
Strong Fit

Engineering-driven culture with focus on innovation. High bar for technology but values bold ideas.

Industry
Entertainment / Streaming
Team Size
13,000+
Est. Revenue
$33.7B (2023)
Website
netflix.com

Key People

TS
Ted Sarandos
Co-CEO
GP
Greg Peters
Co-CEO
SN
Spencer Neumann
CFO

Discovery Questions

Tailored questions to ask on your call, based on research findings:

  1. 1

    With the ad tier's rapid growth, how are you building out advertising capabilities?

  2. 2

    How is Netflix approaching live events and sports after decades of on-demand focus?

  3. 3

    What's driving the gaming strategy and how does it fit with core streaming?

  4. 4

    How do you evaluate build vs. buy for new capabilities?

Talking Points

  • 1

    Netflix culture memo emphasizes 'freedom and responsibility' - they value autonomous decision-making

  • 2

    Ad tier growth is a major strategic priority - advertising tech and measurement solutions are timely

  • 3

    Engineering excellence is cultural (Chaos Monkey, open source) - technical depth matters

  • 4

    Content spend is massive ($17B+) - efficiency in production and distribution valued

About

Netflix is the world's leading streaming entertainment service with over 280 million paid memberships across 190+ countries. The company produces original content and licenses third-party programming. Recent initiatives include an ad-supported tier and live events expansion.

Netflix StreamingNetflix OriginalsNetflix GamesAd-Supported TierLive Events

Target market: Global consumers seeking premium streaming entertainment, advertisers targeting engaged audiences

Tech Stack

Infrastructure

AWSOpen Connect CDNSpinnaker

Languages

JavaPythonNode.jsGo

Data

Apache KafkaCassandraElasticsearch

ML/AI

Personalization AlgorithmsContent ML

Hiring Signals

Open Roles
450
Growth
Moderate

By Department

Engineering
220
Content
95
Product
60
Marketing
45
Operations
30

Primary Focus: Expanding Engineering team

Recent News

Netflix ad tier reaches 70 million monthly active users2024-11-14
Netflix expands into live events with NFL Christmas games2024-05-15
Netflix gaming reaches 90+ titles in mobile gaming push2024-09-20

Competitive Landscape

Disney+
Amazon Prime Video
HBO Max
Apple TV+
Paramount+

This research brief is generated for demonstration purposes.Netflix is a trademark of its respective owner. Prepd is not affiliated with Netflix.

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