Strong enterprise presence with established procurement processes. Values innovation in creative and AI space.
Discovery Questions
Tailored questions to ask on your call, based on research findings:
- 1
“How is Adobe positioning Firefly's commercial safety as a differentiator in generative AI?”
- 2
“After the Figma deal fell through, what's Adobe's strategy for collaborative design?”
- 3
“How are you seeing enterprise adoption of AI-powered creative tools?”
- 4
“What role does Content Credentials play in your AI strategy?”
Talking Points
- 1
Failed Figma acquisition means Adobe is focused on competing through innovation - opportunities in creative tools space
- 2
Firefly AI is central to strategy - safe, commercially-viable AI is their differentiator
- 3
Content authenticity initiative (Content Credentials) shows commitment to ethical AI
- 4
Experience Cloud competes with Salesforce - enterprise marketing is a growth area
About
Adobe is a global leader in creative software, digital documents, and marketing technology. The Creative Cloud suite (Photoshop, Illustrator, Premiere Pro) serves creative professionals, while Experience Cloud and Document Cloud serve enterprise marketing and document needs. Adobe is integrating AI (Firefly) across products.
Target market: Creative professionals, marketers, enterprises needing digital experience and document solutions
Tech Stack
Creative
AI
Marketing
Infrastructure
Hiring Signals
By Department
Primary Focus: Expanding Engineering team
Recent News
Competitive Landscape
This research brief is generated for demonstration purposes.Adobe is a trademark of its respective owner. Prepd is not affiliated with Adobe.