Master Account Research
Get comprehensive account intelligence with stakeholder mapping and competitive landscape analysis.
What is Account Research?
Account research is the process of gathering comprehensive intelligence about target companies including company background, stakeholders, competitive landscape, and buying signals. It's fundamental to account-based selling strategies.
Why It Matters
Thorough account research enables personalized engagement, multi-threaded relationships, and strategic selling. Reps who deeply understand their accounts significantly outperform those relying on surface-level information.
Common Challenges
Information overload
Account research requires synthesizing data from many sources, which is time-consuming and overwhelming.
Stakeholder complexity
Understanding all relevant stakeholders and their relationships is difficult without dedicated research.
Keeping research current
Accounts change constantly, making it hard to keep research current and actionable.
How Prepd Helps
Company Intelligence
Prepd aggregates company data from 50+ sources into comprehensive, actionable briefs.
Stakeholder Mapping
Identify key stakeholders with profiles, roles, and relationship indicators.
Continuous Updates
Prepd monitors accounts and alerts you to relevant changes and news.
Account Research Checklist
Automate Your Research
Get research briefs delivered automatically before every account research.
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