Sales Intelligence
Sales intelligence refers to data, insights, and tools that help sales teams identify opportunities, understand prospects, and sell more effectively.
Understanding Sales Intelligence
Sales intelligence encompasses a broad category of information and technology that supports sales processes. This includes firmographic data (company information), technographic data (technology usage), intent data (buying signals), contact data, and synthesized insights. Sales intelligence tools aggregate data from multiple sources and present it in ways that help salespeople prioritize prospects, personalize outreach, and prepare for conversations. The field has evolved from basic contact databases to AI-powered insight platforms.
What You Need to Know
Sales intelligence combines data from multiple sources for actionable insights
Types include firmographic, technographic, intent, and contact data
Modern sales intelligence tools use AI to synthesize and prioritize information
Sales intelligence improves efficiency, personalization, and win rates
Pre-call research tools like Prepd are a specialized form of sales intelligence
See It in Action
Firmographic Intelligence
Company data including size, industry, location, revenue, and growth stage used to qualify and prioritize prospects.
Technographic Intelligence
Information about a company's technology stack, including tools they use, that informs competitive positioning and fit analysis.
Intent Intelligence
Signals that indicate active buying interest, such as job postings, funding rounds, or topic research behavior.
Master Sales Intelligence with Prepd
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Frequently Asked Questions
Common questions about sales intelligence.
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