Automated pre-call research
Sales intelligence platform
Prepd vs ZoomInfo
Compare automated research briefs to contact database solutions
The Quick Overview
ZoomInfo is a B2B contact and company database providing firmographic data, contact information, and intent signals. It's designed for prospecting and lead enrichment at scale. Prepd focuses specifically on pre-call research, automatically generating comprehensive briefs before meetings. While ZoomInfo excels at contact data, Prepd provides deeper, more actionable meeting preparation.
Where Prepd Wins
Meeting-Specific vs. Database
The core approach to sales intelligence.
Prepd generates research briefs specifically for your upcoming meetings, with relevant context and talking points.
ZoomInfo provides database access where you manually look up accounts and contacts.
Actionable Insights
Beyond raw data to actual meeting preparation.
Prepd provides ICP fit scores, pain point indicators, competitive positioning, and tailored talking points for each meeting.
ZoomInfo provides firmographic data and contact details. Analysis and preparation is left to you.
Pricing Accessibility
Cost for individual reps and small teams.
Prepd starts at $19/month for unlimited briefs. Accessible for individuals and small teams.
ZoomInfo pricing typically starts at $15,000+ annually. Designed for enterprise sales teams.
Calendar Integration
Automatic research triggered by meetings.
Prepd integrates with your calendar and automatically generates briefs when meetings are scheduled.
ZoomInfo requires manual lookups. No automatic research generation based on your calendar.
Detailed Comparison
The Verdict
ZoomInfo excels as an enterprise contact database for prospecting at scale. Prepd provides superior automated pre-call research at a fraction of the cost. Choose based on whether you need contact data (ZoomInfo) or meeting research automation (Prepd). Many teams benefit from both.
Why Sales Teams Choose Prepd
60 Second Briefs
Research delivered instantly
50+ Data Sources
Comprehensive coverage
Save 20+ Minutes
Per call, automatically
AI-Powered
Tailored talking points
Frequently Asked Questions
Common questions about Prepd vs ZoomInfo.
Still have questions? Contact support
ZoomInfo is a trademark of its respective owner. This comparison is based on publicly available information and is intended for informational purposes only.